Explainer videos have become one of the most powerful tools for businesses to explain their products and services in a concise and engaging way. They are short, attention-grabbing videos that tell a story about a product or service. Explainer videos can be used to explain complex concepts in an entertaining and easy-to-understand way, which makes them an invaluable asset for businesses looking to stand out from the competition.
1. What are explainer videos?
Explainer videos are short, animated videos that are used to explain a product, service, or concept in a concise and engaging manner. These videos can be used to quickly explain complex topics in a way that is simple and easy to understand. They are typically used by businesses to introduce new products or services, explain how a product works, or explain industry business concepts. These videos are usually created using animation, motion graphics, whiteboard drawings, or live action videos.
These videos can be used to introduce a new product or service to potential customers, explain how a product works, or explain a concept in a creative and engaging way. They are an incredibly effective way to communicate with customers and drive conversions. According to Wyzowl’s State of Video Marketing Survey, 97% of businesses say that explainer videos have helped increase user understanding of their product or service.
2. The statistics
3. Types of explainer videos
Animated videos: These use animation and graphics to tell a story or explain a concept.
Live-action videos: These use real people and settings to demonstrate a product or service.
Whiteboard videos: These use the “whiteboard animation” technique, where drawings and text appear on a whiteboard as if they are being written by an unseen hand.
Infographic videos: These use a mix of animation, text, and graphic elements to present information in a visually engaging way.
Motion graphics videos: These use a combination of animation, text, and graphic elements to explain a concept or product.
2D and 3D videos: These are animated videos that are created using 2D or 3D animation techniques.
Screencast videos: These demonstrate how a software or app works by recording the screen of a computer or mobile device.
4. The benefits
Increased sales: These videos can play a significant role in increasing sales by effectively communicating the value and benefits of a product or service. They can highlight key features, demonstrate how the product solves a problem, and create a compelling call-to-action, encouraging viewers to make a purchase. A well-crafted video can engage potential customers, leading to higher conversion rates and ultimately driving up sales.
Reduced support queries: These educational tools address common questions or issues customers might have about a product or service. By providing clear and concise explanations through video, customers can better understand how to use a product, troubleshoot problems, or make the most of its features. This can lead to a reduction in support queries because customers are empowered with the information they need, reducing the need to reach out for assistance.
Increased website traffic: This type of content is shareable content that can be embedded on your website or shared on social media platforms. These videos can attract attention and drive traffic to your website as viewers seek more information about the product or service featured in the video. Including relevant keywords in the video title, description, and tags can also contribute to better search engine visibility, further boosting website traffic.
Improved SEO rankings: Search engines often prioritize diverse and engaging content, and videos are an excellent way to enhance your website’s SEO. By optimizing your explainer videos for search engines, such as using appropriate keywords and metadata, you can improve your chances of ranking higher in search results. Higher rankings mean your website and video content are more likely to be discovered by users searching for related topics, ultimately leading to increased visibility.
These educating videos can be an incredibly effective way for businesses to explain their products and services in a concise and engaging way, and can be used to increase sales, reduce support queries, increase website traffic, improve SEO ranking.
5. The production process
When it comes to creating an effective video, it’s important to have a clear production process in place. This process should include the following steps:
Idea generation: The first step in the explainer video production process is to come up with an idea for the video. This can be done by brainstorming with your team, researching the competition, and identifying potential topics that would be relevant to your target audience.
Storyboarding: Once you have a clear idea of what you want to create, the next step is to create a storyboard for the video. This will help you visualize how the video will look and how the story will flow.
Scriptwriting: After the storyboard is created, you will need to write a script for the video. This should include all of the dialogue, narration, and any other text that will be used in the video.
Production: After the script is written, the next step is to begin production. This involves creating all of the visuals, recording any dialogue or narration, and putting everything together in an engaging and visually appealing way.
Editing: Once the production is complete, the next step is to edit the video. This involves making sure the video is consistent and polished, and that the pacing is correct.
Testing: After the video is edited, it’s important to test it to make sure it’s engaging and easy to understand. This can be done by testing it with a small group of people and getting their feedback.
Distribution: Once the video is tested and approved, the next step is to distribute it. This can be done by posting it on your website, social media channels, or any other platform that your target audience uses.
Creating an effective explainer video requires a clear production process and an understanding of the different elements that go into creating a successful video.
6. Effective tips for video creation
Creating an effective video requires a combination of creativity, storytelling, and technical expertise. Here are some tips to help you create an effective explainer video:
Keep it short: Videos should be short and to the point. The ideal length for an explainer video is 1-2 minutes.
Focus on the story: Videos should tell a story. This story should be engaging and relevant to your target audience.
Use visuals: Videos should contain visuals that are easy to understand and engaging.
Keep it simple: Videos should be easy to understand. Avoid using jargon or complicated concepts.
Use the right format: Videos should be in the right format for the platform it’s being distributed on.
Creating an effective video requires creativity, storytelling, and technical expertise. By following these tips, you can create an explainer video that is engaging and easy to understand
7. The Video software
When it comes to creating an explainer video, it’s important to use the right software. There are a number of software options available, ranging from free to paid. Here are some of the most popular explainer video software options:
Adobe After Effects: Adobe After Effects is a powerful animation and motion graphics software. It is used to create high-quality animations and motion graphics for explainer videos.
Powtoon: Powtoon is an online animation and video creation platform. It is used to create high-quality animated explainer videos.
Animaker: Animaker is an online animation and video creation platform. It is used to create high-quality animated explainer videos.
GoAnimate: GoAnimate is a cloud-based animation and video creation platform. It is used to create high-quality animated explainer videos.
Using the right software can help you create an effective explainer video. These software options will help you create high-quality animations and motion graphics for your explainer video.
8. Animated video examples
Explainer videos come in many different formats, but animated explainer videos are the most popular. Here are some examples of animated explainer videos:
Airbnb: Airbnb’s animated video is an excellent example of an effective explainer video. The video uses animation to explain their business in an easy-to-understand way.
Google Drive: Google Drive’s animated explainer video uses animation to explain their product in an engaging and entertaining way.
Dropbox: Dropbox’s animated explainer video uses animation to explain their product in an easy-to-understand way.
MailChimp: MailChimp’s animated explainer video uses animation to explain their product in an engaging and creative way.
These examples show how animated explainer videos can be used to explain a product or service in an engaging and easy-to-understand way.
9. Video services
Explainer videos can be an incredibly powerful tool for businesses, but creating an effective explainer video requires a combination of creativity, storytelling, and technical expertise. If you don’t have the time or resources to create an explainer video yourself, there are a number of services that can help. These services range from full-service agencies to freelancers, and can provide you with a custom explainer video that is tailored to your business.
Explainer videos are an incredibly powerful tool for businesses to explain their products and services in a concise and engaging way. These concise and engaging videos come in many different styles and formats, but the most popular are animated explainer videos, live action explainer videos, and whiteboard explainer videos.
If you’re looking to create an effective yet engaging video for your business, please click on the link to explore further the range of services we provide. contact us for a free quotation. We can help you create an explainer video that is engaging and easy to understand, and that will help you stand out from the competition. To learn more about the 5 Best explainer Videos and how you can make your own follow link.